National Treasure - Press Archive - Press Release

 

Source: mickeynews.com
15 Oct 2004

A 10-minute extended preview of Walt Disney Pictures' National Treasure will
debut as an online exclusive event Tuesday, October 19, with an
unprecedented launch across the America Online and Moviefone.com services.
America Online will simultaneously premiere this exclusive feature on the
AOL® Welcome Screen; the AOL.com® site; AOL Instant Messenger(TM)
(AIM®); Red(TM) and KOL(TM), America Online's stand-alone services for
teens and kids; and the Moviefone®, Netscape®; AOL® CityGuide, AOL®
Entertainment, AOL® Music and Video@AOL networks.

Commenting on the launch, Oren Aviv, President of Buena Vista Pictures Marketing,
said, "'National Treasure' is a smart, exciting, original action-adventure with a rich
mythology behind the story of a secret treasure -- these extended scenes do a
fantastic job of setting up the clues, action and mysteries that follow. We are
pleased to offer this exclusive opportunity to our partner, AOL. They not only bring
an unparalleled level of support to the table but also the perfect audience for a
film that truly defines the term broad appeal."
 
"The simultaneous launch of the 'National Treasure' ten-minute preview across the
AOL service and AOL Web properties, such as Moviefone and CityGuide, represents
a unique effort to showcase a new movie to the largest audience of moviegoers
on the Internet," said Steven Yee, Vice President and General Manager, AOL Movies
and Moviefone.com. "With our huge and diverse audience, we believe that this
extended preview of 'National Treasure' will have great appeal to all segments of
our community."
 
In the film, produced by Jerry Bruckheimer and directed by Jon Turteltaub, Nicolas
Cage stars as the brilliant Benjamin Franklin Gates, third generation treasure hunter.
All his life, Gates has been searching for a treasure no one believed existed:
amassed through the ages, moved across continents, to become the greatest
treasure the world has ever known. Hidden by our Founding Fathers, they left
clues to the Treasure's location right before our eyes ... from our nation's birthplace,
to the nation's capitol, to clues buried within the symbols on the dollar bill.
 
Gates' life-long journey leads him to the last place anyone thought to look: a map
hidden on the back of the Declaration of Independence. But what he thought was the
final clue is only the beginning. As word of the invisible map spreads among the
enemies of freedom, Gates realizes in order to protect the world's greatest treasure,
he must now do the unthinkable: steal the most revered, best guarded document in
American history before it falls into the wrong hands. In a race against time,
Gates must elude the authorities, stay one step ahead of his ruthless adversary
(Sean Bean), decipher the remaining clues and unlock the 2000 year-old mystery
behind our greatest national treasure.


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